This urban cultural brand was started by Robert Endoxos Placencio in 2016. This was originally an effort to share his faith and connect with the people that have been disenfranchised, & Broken. God gave Robert this vision after a bad divorce He found himself in a Men’s home separated from family & dealing with abandonment issues. Although He already was serving His the local church, & traveling as a Rap Evangelist, He felt God compelling Him to reach outside of Himself and what was familiar to Him. Without any support or major financial backers, He printed his first to lines of shirts, Beanies, & Hats. During the winter of 2017, He felt God telling him to take a step further and pass out over 100 beanies at partnering community events & at homeless outreaches that He Hosted. Robert gave everything he had to others, to the point that he found himself living out of his car to work on the dream God placed inside of his heart and ended up in a shelter. Well, most would have given up Hope he pressed even harder into the vision, to overcome spiritual battles, & personal depression. Robert felt that God was empowering him, and solidifying His position.

Soulwinning became more than a brand, or mantra but a movement and way of life. It took Him activating everything He knew, every spiritual tool, every resource in his physical and emotional tool belt to learn how to Win on His purpose.  

The fruit of the righteous is a tree of life, And he who wins souls is wise. – Proverbs 11:30 (NKJV)